The New Wellness Frontier: Interview with Headery CBD of San Francisco
Newly legal CBD-based and some THC cannabis or hemp-derived products are representing a broad new frontier in wellness. As part of our series, THE NEW WELLNESS FRONTIER, we interview Headery CBD of San Francisco.
How did you come up with the company name?
We felt for a company about relieving daily stressors, it all starts with your Head. Headery symbolizes how we want our product line to center around balanced daily wellness.
How did you decide to focus on CBD?
We were fortunate enough to be involved with a few researchers from McMaster Canada, and a hemp farm in Colorado, after trying hemp-based CBD we knew that the applications to our daily life were positive and that consumers of CBD worldwide had begun to recognize how it brought about clarity in their daily lives.
Where do you source your ingredients, are they local to your base?
We source our ingredients in collaboration with a hemp farm based in Denver that uses organic, non-GMO practices with sun grown hemp.
Do you have to describe this to people and how to use it, or do they understand it right when they see it?
The learning curve we have discovered recently is with dosage. Our upcoming line of CBD for balanced daily well-being, reflects the feedback we’ve had from customers on what truly is the right amount of dosage when consuming CBD oil orally.
Can you describe some “proven” benefits for wellness ?
We can’t speak to proven benefits but the studies we link to on our website speak to this.
Is there a large market for it?
It wouldn’t surprise anyone to hear that this is one of the fastest growing market segments at the moment, and there is a lot of competition as a result. Ultimately, we believe in CBD as an everyday supplement and we are not looking at the market size to make decisions.
Where are you currently available
We currently are only available on Headery.com, and we are slowly looking into opportunities to supply the California area but have our sights set online for now.
What has been the coolest part of launching?
Hearing customer feedback by far. For those who use CBD to support themselves and fight daily stressors, it brings balance into their lives.
What has been the hardest thing you’ve found in supporting this product line?
The most difficult thing has been educating customers on why Headery is a superior product than our competitors, it is obviously a new category. When it comes to full-spectrum vs isolate, and which terpenes are the most critical to our formula it can feel like an uphill battle getting customers to try it for the first time and stay clear of untested and bad products.
Can people use this in food and recipes?
Of course! We recommend using it in your morning coffee, smoothie or if you want a good night sleep adding it to a herbal tea.
What is the biggest legal issue the industry is facing?
There are obviously legal issues, and at this moment the pace in which regulators are acting makes this question difficult to answer.
What are your favorite uses? Can you share it with us?
Personally, I started using CBD oil years ago and I still use it daily, my favorite way to use it is actually under my tongue right after my morning coffee. I find it keeps my mind balanced and helps me take on meetings, and any stressors which arise in my daily activities.
Find it at Headery.com
