Fortnum & Mason’s Sailboat Chocolate is Bringing You 99% Emission-Free Luxury Chocolate
If you think things are moving too fast, then Fortnum & Mason has some news for you. They not only get their own chocolate direct from the source in the Caribbean, but they also do it on their own sailboat! That’s right, a slow-going sailboat. A luxury sailboat.
The general idea is that this helps make the brand the world’s first ’farm to store’ 99% emission-free chocolate. The project is a collaboration between Fortnum & Mason, and the Grenada Chocolate Company in partnership with Chantal Coady OBE.
In addition to the wind-powered boats delivering the chocolate made from Trinitario Cocoa beans, they also come in fully-recyclable boxes.
We’re waiting for the client option to sail on the boat in the Caribbean while eating bars of this sustainable chocolate. (hint, hint)