TasteTV Releases New Edition of the FRAGRANCE DESIGNER’S PRIMER Book

TasteTV and the Artisan Fragrance Salon are pleased to announce the release and publication of the much awaited second edition of its hit book,

THE FRAGRANCE DESIGNER’S PRIMER:
Perfumers on Business Success, Design, Branding, and Creative Inspiration

The new 2nd Edition includes

  • More perfumers,
  • More pages,
  • Color images, and is now
  • In Hardcover!

The book is now available throughout the United States and North America on Amazon.com as well as in Europe.

To view, collect, or gift the new edition, visit: https://amzn.to/3UO2nbk

Featuring:

  • Mesha L. Munyan
  • Ellen Covey
  • Laurie Stern
  • Sebastian Jara
  • Olivia Larson
  • Ayala Moriel
  • Ineke Rühland
  • Dannielle Sergent
  • Tanja Bochnig
  • Paul Kiler
  • Tania Reuben
  • Christi Meshell
  • Ann McDonnell
  • Jane Cate
  • Michael Coyle
  • Stacey Lazzara
  • Shelley Waddington
  • Felicia M. Hazzard
  • Charna Ethier
  • Joseph Quartana
  • Brandon Jensen
  • Mariliis Holm

ABOUT THE PRIMER:

Are you interested in perfumes and fragrance design as a small business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience. Thus came the idea for this book; this “primer.” Why not ask perfumers firsthand what they have experienced and what they recommend? With this concept in mind, we composed a list of key questions and asked them to an assortment of interesting artisans with experience in either perfume, skin care, or both. Their answers on creativity, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.