TasteTV and the California Music Video Awards are pleased to announce that ShiftCam is now the official brand for both the Choreography and the Cinematography Award categories. ShiftCam, founded in early 2017, is dedicated to revolutionizing mobile photography by making high-quality mobile shooting more convenient, compact, and comprehensive. Their mission is to enable a seamless transition between smartphones and professional cameras, creating products that add value for professionals and empower amateurs.

As the official brand for these categories, that have been renamed as:

• Best Eye in a Music Video, The ShiftCam Best Cinematography Award
• Best Movement in a Music Video, The ShiftCam Best Choreography Award

In addition, winners in each of these categories will receive a complimentary ShiftCam SnapGrip Creator Kit. The kit features the SnapGrip, which magnetically attaches to an iPhone’s MagSafe connection, transforming it into a comfortable, camera-like grip for effortless shooting. Built into the SnapGrip is a 3,200mAh USB-C rechargeable battery that doubles the iPhone’s battery life. Also included is the SnapPod, a magnetic handle that extends for the perfect selfie and doubles as a tripod. Completing the set is the SnapLight, a magnetic LED ring light with four adjustable brightness levels.

The 8th Annual CALIFORNIA MUSIC & FILM VIDEO AWARDS, which celebrate celebrate some of the year’s most exciting and creative music videos, music, musicians, artists, films and directors. They honor that great work and musical connection. The awards are for music videos, music films, dance films, podcasts, and documentaries. (www.MusicalVideoAwards.com)