Media Business News: Alex Assouline appointed COO, Brand and Strategy at luxury publisher Assouline
Alex Assouline has recently been appointed Chief of Operations, Brand and Strategy, and has moved into a beautiful new apartment in New York City, which he designed and decorated himself- including the custom library and bookshelf. ASSOULINE is a global leader in luxury book publishing.
Formerly the Global Vice President, Alex will continue to play an essential part in strategizing and expanding Assouline’s business development in the US and abroad in Europe, Asia, and the Middle East in his newly expanded role, while overseeing the company’s umbrella of key departments including marketing, communications, wholesale, retail, logistics, and digital.
In addition, Alex has inaugurated Assouline’s curated library service, in which he works closely with clients to visualize, design, and curate bespoke libraries. He will also continue to expand on successful partnerships and collaborations, such as the Assouline Travel Series x Zara, Assouline x Olympia Le-Tan, and the introduction of products including stationery, notebooks, bookstands, candles, and more.
Alex was born in Paris and moved to New York City in 2007. Following his undergraduate studies in Montreal, he earned his Executive Education Degree in Digital Marketing at Columbia Business School. After the success of the 2020 Olympia Le-Tan clutch collaboration, Alex was instrumental in spearheading and expanding Assouline’s international footprint through a fashion capsule collection with Zara in 2021.
The limited-edition partnership democratized the publishing house’s acclaimed “Travel Series” by inviting customers to experience the brand in a new wearable form, featuring iconic cover art from select titles on travel-ready clothing, bags, and men’s accessories, including Capri Dolce Vita, St. Tropez Soleil, and Provence Glory. “At the core of our affinity for culture is our love of sharing its beauty worldwide. We are delighted to have collaborated with Zara in not only translating our unique view on the world’s most beloved destinations but also encouraging others to embrace them” adds Alex.
ABOUT ASSOULINE
Founded by Martine and Prosper Assouline in 1994, Assouline is the first luxury book publisher and brand on culture. Assouline began with the desire to create a new, contemporary style of book, using the family’s experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture, and travel, the Assouline’s have since expanded their vision to 1,500 titles in 5 main collections, and they have curated some of the world’s most aspirational private libraries. Throughout the last quarter of a century, the brand has established international boutiques in prominent places across the globe, with each location contributing to their vast collection of titles, as well as their personal curations of rare books and objects—creating the perfect cabinets de curiosités. With a distinguished team of creative talents and exceptional producers, which includes Alex, the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected artists, photographers, writers, designers, and more, who together, help tell a story. Assouline continues to exude an unparalleled signature style and elegant savoir-faire, which has redefined modern publishing.
