Companies ask: “Is chocolate the new Viagra”?

The NZ Herald asks: “Is chocolate the new Viagra?”

We answer: “Of course it is

According to a recent article:

…the introduction of a ‘turbo-charged’ type of chocolate said to have Viagra-like properties. The world’s largest chocolate-maker has developed a technique to concentrate levels of key plant chemicals called flavanols.
These are found in cocoa beans but are normally stripped out in the chocolate-making process.
Swiss-based chocolate giant Barry Callebaut is said to be just weeks away from getting the go-ahead from the EU to claim the ‘turbo-charged’ chocolate boosts health by increasing blood flow.
Industry experts say it will then be only a matter of time before it is incorporated into novelty chocolates, pastes and drinks that, like Viagra, use a rush of blood to stop a man from being a flop in the bedroom.
The flood of feel-good hormones to the brain would be an added bonus, the International Chocolate Industry Network event heard this week


If that’s not exciting enough, go get a bar of dark chocolate and test the theory.


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Taza Popup Hot Chocolate Shop

Every Friday afternoon from November 23rd through December 21st, the Revere Hotel Boston Common is hosting “Pop It Like It’s Hot,” a gourmet hot chocolate pop-up shop, in its lobby.

Free hot chocolate is served, provided by Taza Chocolates.


If you want to see more about Taza, their video story is here:



TasteTV and TasteTV.com Chocolate News Updates

Giant Chocolate Train set

A chocolate train for the Brussels Chocolate Week sets a world record. 
See video:


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Candy Wrapper Exhibition

The Museum of Craft and Design (MCD) has announced its new pop-up exhibition at the Dogpatch Café and Gallery in San Francisco.  Charlotte Kruk – Eye Candy, features wearable sculptures designed from discarded candy wrappers created by Charlotte Kruk, who pulls the wrapper back on a culture known for comparing women, particularly well-dressed women, as “eye candy.” The exhibition, curated by Marc D’Estout, opens November 15, 2012 and continues through January 25, 2013.

“This exhibition is a perfect way to kick off the holiday season,” said JoAnn Edwards, Executive Director of the Museum of Craft and Design. “Fashion and candy are both seen in abundance at this time of year. To experience both in a provocative new way is a guilty pleasure.”  
Kruk, a San Jose-based artist, repurposes discarded wrappers as a palette for transforming the inherent beauty of packaging with a wink toward gluttony. “Eye Candy” features Kruk’s candy wrapper couture as a means for offering commentary about the disposable, packaged nature of our society.  Her designs are crafted from a range of discarded candy wrappings, cake mix boxes and other various materials that are used as the primary palette.
“The exhibition is a fun and interesting exhibition that causes us to rethink the innovative and creative ways we can reuse packaging,” said Marc D’Estout, Curator of the Museum of Craft and Design. “It also points up our cultural tendency to obsess about women’s outward appearances.”
“Eye Candy” is MCD’s second pop up exhibition at the Dogpatch Café and Gallery. The museum recently announced its move to the historic American Industrial Center at 2569 Third Street the Dogpatch neighborhood. The new location is a result of MCD’s comprehensive search for a location that would allow for the continued growth of its artistic mission and future exhibition plans.  The museum will be open to the public in early 2013. 
See more about Popup Restaurants and Popup Museum

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TasteTV and TasteTV.com Chocolate News Updates

William Dean Chocolates Video




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Vice Chocolates Video



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