I SCREAM, YOU SCREAM, WE ALL SCREAM FOR….“A lick-able, likeable, shareable ice cream-centric experience.” The Museum of Ice Cream opens in NYC as a popup experience.

Says Refinery 29: “Inside the museum’s walls, you can roamaround a chocolate room, play on a see-saw designed like an ice cream scooper, and become part of a human ice-cream sundae. You’ll also get an ice cream tasting from a “food futurist.” So, basically, it’s Willy Wonka’s Chocolate Factory. ”

Per Gothamist: “it appears to be basically a frozen dessert fanatic’s fantasy, complete with edible balloons, an immersive chocolate room, a “collaborative” massive ice cream sundae, and a swimmable rainbow sprinkle pool. And it might just be the closest you ever come to realizing that childhood dream of visiting Willy Wonka’s Chocolate Factory.”

OPEN FROM JULY 29TH TO AUGUST 31ST ONLY

Museum of Ice Cream will pop up in the heart of the Meatpacking District at 100 Gansevoort Street with a lick-able, likeable, shareable ice cream-centric experience throughout August. Museum of Ice Cream will live just a few scoops from the Whitney Art Museum and the Gansevoort Street entrance to the High Line, welcoming guests six days a week to enjoy a sweet escape from the summer heat. The Museum of Ice Cream is curated by a collective of ice cream obsessed designers, artists, and friends.

Museum of Ice Cream interactive highlights include a swimmable rainbow ‘sprinkle’ pool, edible balloons, an immersive chocolate room and a collaborative massive ice cream sundae. Guests will swing on an ice cream sandwich made for two, seesaw on an ice cream scooper and find their match/favorite flavor on a custom app in Tinder Land. Visitors will indulge in an exclusive, one-of-a-kind ice cream tasting created by food futurist and overall rad scientist Dr. Irwin Adam, founder of Future Food Studio. Visual designs from renowned NYC artists will serve as the cherry on top of this modern, whimsical urban ice cream playground.

Scoop of the Week, presented by Museum of Ice Cream, features ice cream creations by some of the city’s most beloved arbiters of cool treats, including Black Tap, OddFellows Ice Cream Co., and more. All visitors –singles, couples, families, friends – will swoon on some frozen goodness courtesy of Museum of Ice Cream’s dreamy Scoop of the Week lineup (tastings included in the price of admission).
Free Opening: July 29th, 11am to 3pm; First Come First Serve – Reservation doesn’t guarantee admission. Arrive Early!

http://www.museumoficecream.com/