Six Ways to make your Awards Show popular with a Full-Time Publicist
Awards shows can be a great way to recognize and celebrate the achievements of individuals or organizations in a particular industry. However, getting the word out about your awards show and attracting a large audience can be challenging without the help of a publicist. Here are a few strategies you can use to make your awards show more popular and generate more coverage from the media.
- Focus on a niche audience: Instead of trying to appeal to everyone, identify a specific niche audience that would be most interested in your awards show. This could be a specific industry, community, or demographic. By targeting a specific group, you’ll be able to create a more targeted marketing campaign that will be more likely to resonate with that audience.
- Build relationships with media outlets: Reach out to local and industry-specific media outlets and build relationships with them. Offer them exclusive content, such as interviews with award winners or behind-the-scenes footage of the event. By building these relationships, you’ll be more likely to get coverage of your awards show in the media.
- Leverage social media: Social media platforms like Twitter, Facebook, and Instagram are great ways to reach a large audience quickly. Use these platforms to share updates, photos, and videos of your awards show to generate buzz and attract more attendees.
- Create a compelling website: A well-designed website can be a powerful tool for promoting your awards show. Make sure your website is easy to navigate and provides all the information potential attendees need to know, such as ticket prices, the event schedule, and a list of nominees or award categories.
- Make it an event: Make the awards show an event worth attending by hosting it in a unique or interesting location, or by creating a memorable experience for attendees. You could also consider adding a red carpet and celebrity guest speakers to the event, which will increase interest and generate more coverage.
- Leverage influencers: Reach out to influencers in the industry and ask them to attend the awards show. This will increase the visibility of your event, and the influencers’ followers will be more likely to attend.
By following these strategies, you can increase the popularity of your awards show and generate more coverage from the media, even without the help of a publicist.
Why Pregnancy Won’t Affect Tennis Star Naomi Osaka’s biggest Endorsement Deals
Naomi Osaka is a professional tennis player from Japan who has achieved great success in her career, including winning multiple Grand Slam titles. Along with her on-court success, Osaka has also been able to secure several high-profile endorsement deals, and is currently the world’s highest paid female athlete. Some of her biggest deals include partnerships with companies like Nike, Mastercard, and Nissan, not to mention major magazine covers like Vogue and Sport Illustrated. However, it has recently been announced that Osaka is pregnant and will be taking a break from the sport. This raises questions about how her endorsement deals may be impacted by her time off of the court for pregnancy, similar to questions asked when she took much earned time off for mental health reasons.
One potential impact of Osaka’s pregnancy on her endorsement deals is that she may have to take a break from certain promotional activities. For example, she may not be able to participate in photo shoots or make public appearances for a period of time. This could lead to a temporary reduction in the amount of exposure that her sponsors receive. However, it’s important to note that Osaka’s pregnancy doesn’t mean she’ll be completely removed from the public eye, as she has a wide social media presence and her fans will still be interested in following her journey.
Another potential impact of Osaka’s pregnancy on her endorsement deals is that it could affect the way that she is perceived by the public. Some people may view her as less competitive or less dedicated to her sport because she is taking a break to have a child. However, this view is not only unfair but also outdated. Many professional athletes have had successful careers while also balancing the demands of motherhood, such as Serena Williams, who returned to the sport after giving birth and won Grand Slams titles and Maria Sharapova, who also returned to the sport after giving birth and reached Top 5 in the world.
It’s important to remember that pregnancy and motherhood are not mutually exclusive with success and dedication in one’s profession. Osaka’s pregnancy should be celebrated as a positive development in her life, and her sponsors should continue to support her.
In fact, many companies are recognizing the value of promoting their brand through female athletes and the importance of diversity, representation and inclusion. They are aware that by supporting women who are balancing motherhood and their careers, they are sending a message of empowerment and support to their consumers, which can be very positive for the brand.
While Naomi Osaka’s pregnancy may temporarily impact certain aspects of her endorsement deals, it is important to remember that pregnancy and motherhood are not barriers to success in one’s profession. Osaka’s sponsors should continue to support her during this time and recognize the positive message that it sends to their consumers. It’s important for companies to understand that diversity, representation and inclusion are important and can be beneficial for the brand. With the support of her sponsors and fans, Osaka will be able to return to the sport and continue her successful career.
SAG-AFTRA President Fran Drescher’s Statement on LAW Act Clearing California Senate Judiciary Committee
The working environment in California continues to evolve, especially in the entertainment industry, dominated by self-employed persons, contractors and consultants.
As described by CalMatters, which referred to the entire topic as the entertainment industry snakepit: “In February, Assemblyman Ash Kalra, a San Jose Democrat, introduced Assembly Bill 2926, which in essence would give musicians and actors a way to escape from their seven-year contracts and/or work for others while under contract. The legislation was backed by entertainment industry unions and some well-established entertainers and mirrored similar legislation that had failed in the past. The bill faced tough opposition from recording and movie industry executives, who said it would destroy a system that has been mutually beneficial, and stalled out. Kalra then split it into two gut-and-amend bills, one for the movie industry (Assembly Bill 437) and one for the recording industry (AB 983), both now awaiting action in the Senate’s labor committee.”
Following the LAW Act Clearing California Senate Judiciary Committee, SAG-AFTRA President Fran Drescher released the following statement in relation to the impact on working entertainers in the California:
“The California Senate Judiciary Committee has passed the Let Artists Work (LAW) Act, AB 437, a vital piece of legislation that has been long overdue. This bill will allow actors to work as much as they need without unreasonable restrictions.
“A huge thank you to Assemblymember Ash Kalra for introducing this progressive legislation, to the California Senate Judiciary Committee members for recognizing that actors should be able to enjoy the same freedoms as all other Californians, and to all of the union members and allies who showed their support for California’s entertainment workers! Let’s keep the momentum going.”
Businesses large and small in California should keep an eye on this topic
About SAG-AFTRA
SAG-AFTRA represents approximately 160,000 actors, recording artists, singers, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, stunt performers, voiceover artists and other entertainment and media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. A proud affiliate of the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New York and local offices nationwide representing members working together to secure the strongest protections for entertainment and media artists into the 21st century and beyond. Visit sagaftra.org and follow @sagaftranews for breaking news from SAG-AFTRA.
San Francisco Chocolate Salon releases new collection of Limited Edition NFT’s
TasteTV and the International Chocolate Salon release the first collection of NFT’s for the upcoming chocolate festival in San Francisco on April 2nd.
The San Francisco Chocolate Salon NFTs include custom artistic renditions of its 14th anniversary poster. There are 10 custom versions, each limited to 7 editions each. Each collectible San Francisco Chocolate Salon NFT has utility, surprise exclusive perks and membership benefits, and is a fully tradeable NFT.
NFTs (non fungible tokens) are linked to the world of blockchain and cryptocurrencies, and have grown in popularity in the art world over the last few years, with some pieces of digital art being collected as NFTs and reaching valuations of tens of thousands to millions of dollars. The use of NFTs has now expanded into films, music, and even live events such as Coachella, as well as exclusive restaurant and club memberships.
For the San Francisco Chocolate Salon NFTs collection there will only be 7 total tokens of each version minted, and 70 in the entire collection. Only 50 NFTs will be available for purchase and collecting. SF NFT’s can initially only be purchased through the SF Chocolate Salon website ticketing area, www.SFChocolateSalon.com
To view the collection, visit:
TasteTV’s TASTEABLE Journal Volume 3 Debuts with Commerce, Culture, Concepts and Cuisine
TasteTV’s TASTEABLE JOURNAL, VOL. 3 is here!
This stylish publication provides a curated collection of insightful content on Culture, Concepts, Commerce and Cuisine. This issue features a photography exhibition of recent PHOTO AWARDS Finalists, as well as one on one interviews with personalities such as Chris Knight (CEO, Gusto TV), Rocco Gaglioti (Founder, FNL Network), Podcaster Yorm Achuaku, Ian and Ana of The Other Side Vlog, Michelle Harris (Alive & Well TV), Darley Newman (Equitrekking and Travels with Darley), Dandy Wellington, Diane Kochilas (My Greek Table), Lisa-Renee Ramirez (Recipe.TV), and up and coming musicians Jon Mullane, Mavenne, Harrison Tinsley, the Christopher Brothers and Nathan Witte, plus chefs, restaurateurs, artists, perfumers, and wines.
TASTEABLE is a bi-annual and annual journal that presents a curated collection of insightful content on Culture, Cuisine, Commerce, and Concepts as reported by TasteTV and TCB-Cafe Publishing and Media. Includes celebrity and leadership interviews, delicious recipes, exciting tech, cutting edge fashion, well-known tastemakers, successful entrepreneurs, tasty wine picks and the year’s best chocolate and other culinary finds.
Available everywhere on Amazon.
