Billabong Collaboration With Andy Warhol: Warhol Surf

Billabong has released Warhol Surf, an exclusive apparel and accessory collaboration with one of the world’s most iconic artists, Andy Warhol. The collaboration comes through Billabong LAB, a division of the company that supports artists, musicians, designers, photographers and surf icons, and The Andy Warhol Foundation for the Visual Arts, a non-profit organization recognized as one of the leading funders of contemporary art in the United States.

Warhol once said “I came out of the womb on a surfboard.” Warhol Surf showcases Andy Warhol’s little-known fascination with surf culture and is rooted in a mutual desire to challenge convention – a driving force found in both Warhol’s work and Billabong’s product innovation. The collaboration comes as a natural evolution of Billabong’s rich history in partnering with the most influential artists, including Bob Marley and Metallica.

“Warhol’s rebellious spirit and attraction to non-conformists led him to Southern California in 1968 where he spent two weeks filming surfers as part of his underground film, San Diego Surf. The Foundation is proud to collaborate with Billabong to celebrate individuals who refuse to be defined by convention,” says Michael Dayton Hermann, The Andy Warhol Foundation’s Director of Licensing.

“Andy’s dedication to progressing art and his love for the surf culture became a powerful connection to our brand and inspired us to create this collection,” says Billabong’s Global Brand President, Shannan North. “To see Warhol’s iconic art come to life on our silhouettes is an important and celebrated moment in our brand history.”

Warhol Surf is available globally at select specialty retailers and online at www.billabong.com. The collection features a range of surf-inspired products for men and women including boardshorts, swimwear, tops, tees and accessories, born as a result of combining Andy Warhol’s iconic art with Billabong founder Gordon Merchant’s original designs and signature silhouettes.

For more information on Billabong, Billabong LAB, The Andy Warhol Foundation for the Visual Arts, Inc., and Andy, visit warholsurf.billabong.com and warholfoundation.org or on Instagram at @Billabong and @Billabongwomens.

 

What to Wear? Jewelry From Cate & Chloe’s Swarovski & 18 Karat Collections

Many stylish ladies can make the mistake of overdoing it by loading up with tons of bling. Remember, less is more. From genuine Swarovski jewels to 18k Gold and 18k Rose gold you can find adornments to fit your personal style on any day.

Cate & Chloe is passionate about offering jewelry that is both stylish and affordable. One of their favorites is Sloane “Hero” Sterling Silver 18k White Gold Plated Swarovski Drop Necklace. The prong setting utilizes more light to fully showcase the beauty of a Swarovski crystal. With three beautiful round cut Swarovski stones hanging delicately against your chest you’ll look absolutely stunning.

Bring out your inner Audrey Hepburn with Cate & Chloe’s Vivienne “Brave” 18k Gold Swarovski Pearl Studs. Simple yet incredibly elegant, pearls are the only jewel that comes from a living being in the sea. Lustrous and luminous, these classic pearl stud earrings have a mesmerizing glow that pair great with a pure white gown.


Adorn your neckline with Zara “Radiant” Sterling Silver 18k Rose Gold Plated Swarovski Necklace. Delicate, minimal and effortlessly feminine, this polished 18k Rose Gold plated sterling silver slide pendant comes complete with a three bezel set of Swarovski crystals. The slide pendant provides seamless movement for the Swarovski crystals to dance and play in the light. Pair this special accent with an off-white gown.

For more information, visit www.cateandchloe.com 

Soccer Star ZLATAN Appears in own Underwear Commercial

If you are a soccer fan (or football fan, if you aren’t from the U.S.), then you know Zlatan.

Following in the footsteps of David Beckham, Zlatan now has his own brand, A-Z Sportswear. He is promoting it in a campaign that centers around the concept of gold – your own inner gold.

“Gold belongs to anyone who dares to start something, and has the strength to see it through. Gold isn’t reserved for the precious few that can afford it. Because it’s inside all of us, just waiting to be uncovered. The more you push yourself, the brighter it shines. ”

Along this theme, A-Z’s boxers have gold on the inside.

The Inner Gold video features music by Swedish rapper Erik Lundin.

The Graton Resort’s Pool is its own Destination

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TRUE RELIGION Announce New THIS IS TRUE Brand Ambassadors Lee, Lane, and Guardiola

True Religion has announceed Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.

On the heels of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer.

Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion.

Emerging country artist Nikki Lane‘s southern outlaw persona adds a new element of assurance and empowerment.

Actress and singer Herizen Guardiola brings a youthful edge to the campaign.

“Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.

The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.

SEE A VIDEO FROM THE THIS IS TRUE CAMPAIGN

Wooden Market Hall becomes Eye-catching temporary Swedish Landmark

The old market hall, built in 1886, in Stockholm’s Östermalm district is known for the prestige its history carries among its committed customers. In 2012, this well-established rendezvous point in Stockholm’s finest district faced a critical need for a complete renovation, and the city invited bids for the refurbishment project. The entrepreneurs of the market hall needed to relocate for a couple of years.

The solution for this challenge was to build a temporary building made of Metsä Wood’s Kerto® LVL (laminated veneer lumber), so that the entire offering of the old market hall was still available under one roof. Afterwards, the building is easy to take down and reuse somewhere else.

A 100% temporary building made from sustainable wood

The architectural agency Tengbom saw the potential in the exceptional circumstances. As part of the refurbishment project, they designed the concept of a temporary, modular wooden building that could built alongside the old hall. Tengbom wanted to promote sustainable construction.

“A standard solution for a temporary building would have been a marquee with an aluminium or steel frame. But this solution would have clashed with the prestigious brand of the market hall. And that is what we needed to cherish”, says principal architect Mark Humphreys.

The temporary market hall is actually an interesting combination of wood, glass and plastic. All these materials are lightweight, easy to work with and affordable, making them the best choices for temporary use. Even though the architecturally very sophisticated building might look a little rough on close examination, the mission was accomplished, as these affordable materials manage to give an impression of polish and value, just like the neighbourhood around it.

The building’s roof structure consists of glulam columns and Kerto LVL beams in a grid structure, which is a strong shape, but makes the construction appear lighter and requires less material. The roof above the grid is made of plywood clad with sound-absorbing insulation made from wood fibre. The acoustics are one of the most successful elements of the project.

The plastic used in the building is multichannel plastic with lots of air pockets, giving the material a very good insulation value. The plastic parts are completely prefabricated and they are airtight, watertight and naturally insulated. The glass in the windows is also insulated glass.

A fire protection treatment on the wooden parts guarantees the fire safety of the temporary market hall. The beams are painted with a transparent fire-retardant coating on site, and the plywood of the desks and floors has had a similar treatment. The floors and the columns were covered with plasterboard up to a height of three metres.

Temporary construction became a sight

The temporary market hall in Östermalm turned out to be a bright, luminous, modern and truly welcoming place with stores and restaurants. Offering longer opening, hours it has attracted new visitors without losing the regular ones. So far, the market hall has received over 55,000 visitors per week – almost a 100% increase compared to the old hall.

The refurbishment of the old market hall will be completed in 2018. The city of Stockholm can look for an opportunity to reuse the building in another location, or they can sell it – the building can have another life.

Experience the construction of Östermalm’s temporary market hall at: www.metsawood.com/references/