Colombian born entrepreneur Catalina Girald has continued the rollout of her Naja online lingerie product line, after a successful fundraising round of over $50,000 on Kickstarter.
The Standford educated entrepreneur was an original founder of one of the first venture-funded fashion sites, (MOXSIE) for independent designers, which was later sold to Fab.com.
When asked about her new venture, Catalina Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and old, dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”.
The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique.
In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45 to $70 and panties ranging from $12 to $22. All Naja purchases directly contribute to the employment of under-privileged women in the poorest areas of the world.
