ABOUT LIFESTYLE PROGRAMS AND CONTENT


"There are the Emmys, the Grammys, the Oscars, and finally, the Tastys."

Food, Fashion, Drink and Style, these themes have been the focus of entire cable networks, online hubs, mobile channels, and blockbuster films. They've launched chefs, restaurants, designers, celebrities, vacation spots, hotels, wineries, events and products ... sometimes all at the same time. They've entertained us at home and on the job, and helped us aspire to make our lives more enjoyable and fulfilling.

These Awards were originally conceived and announced in 2008 as part of the first New Media Tastemakers Summit in San Francisco. The goal was to recognize and acknowledge outstanding excellence in video content focused on food, drink, fashion and design.

These beloved categories dominate a large portion of video / television viewership - as well as advertising spending and sponsorships -- and yet they do not have their own awards for achievement . Until now.